A Family-Owned Real Estate Sales & Development Company
Serving San Francisco Since 1976

About Us

Shamrock Real Estate Company is a family-owned real estate sales, investment, and development company founded in 1976. For forty years, we have been buying and selling San Francisco, brokering and building San Francisco, and working and living in San Francisco. Along the way, we’ve experienced its urban sophistication and neighborhood charm and navigated its microclimates and microcultures. We’ve learned to tailor the criteria that drive our investment decisions to reflect neighborhood-specific demographics, political climates, topographies and market conditions.

At Shamrock, we make it our job to know this City. We use that knowledge to our advantage. And we want to share that advantage with you.


01Shamrock Real Estate Company was established in 1976 by Peter Naughton. In addition to his considerable sales experience, Mr. Naughton is also an experienced developer, and is well known for his detailed and reliable knowledge of the market and the regulations impacting the development and/or renovation or expansion of property in San Francisco.

Shamrock Real Estate Company’s Cow Hollow Office is managed by Trent Moore. Following a successful career with a nationwide commercial brokerage firm, Trent opened Shamrock’s second office in San Francisco’s Cow Hollow district on the ground floor of The Greenwich, a mixed-use building developed by Shamrock. Trent brings a strong record of multi-family sales and a wealth of 1031 tax-deferred exchange experience including trades into multifamily properties, commercial buildings, and NNN properties.

Elizabeth Naughton Moore manages Shamrock’s residential and mixed-use ground-up development projects. A former land use and real estate attorney, Elizabeth has been involved in the entitlement of over 250 units in San Francisco. She sources and evaluates potential development sites, manages the acquisition process, secures entitlements, and determines optimal disposition strategies.


Meet our people

Trent G. Moore

Manager Broker

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Christopher Smith

Investment Sales

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Janet McGee


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Elizabeth Naughton Moore

Development Project Manager

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Julia Bartseva

Office Manager

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Erin Can

Assistant Office Manager

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Peter Naughton


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Tom Kavanagh

Realtor Associate

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