A Family-Owned Real Estate Sales & Development Company Serving San Francisco Since 1976

About Us

Shamrock Realty is a family-owned real estate sales, investment, and development company founded in 1976. For forty years, we have been buying and selling San Francisco, brokering and building San Francisco, and working and living in San Francisco. Along the way, we’ve experienced the City’s urban sophistication and neighborhood charm and navigated its microclimates and microcultures. We’ve learned to tailor the criteria that drive our investment decisions to reflect neighborhood-specific demographics, political climates, topographies and market conditions.

At Shamrock Realty, we make it our job to know this City. We use that knowledge to our advantage. And we want to share that advantage with you.


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01Shamrock Realty was established in 1976 by Managing Broker Peter Naughton. In addition to his considerable sales experience, Mr. Naughton is also an experienced developer, and is well known for his detailed and reliable knowledge of the market and the regulations impacting the development and/or renovation or expansion of property in San Francisco.

Elizabeth Naughton Moore (BRE# 01347016) manages Shamrock’s ground-up and value-add development projects and investments. A former land use and real estate attorney, Elizabeth sources and evaluates potential development sites, manages the acquisition process, secures entitlements, and determines optimal disposition strategies.

Mary Naughton Adair oversees Shamrock’s portfolio of multi-family investment properties. She brings a wealth of knowledge and experience that adds value to the portfolio while providing excellent customer service to tenants.